T\u00fcrkiye Beyaz E\u015fya Sanayicileri Derne\u011fi (TURKBESD), 2025 y\u0131l\u0131 sekt\u00f6r sonu\u00e7lar\u0131n\u0131 ve gelece\u011fe y\u00f6nelik de\u011ferlendirmelerini a\u00e7\u0131klad\u0131. Ar\u00e7elik, BSH, Dyson, Electrolux, Haier Europe, Miele, Samsung, Versuni (Philips) ve Vestel gibi sekt\u00f6r\u00fcn \u00f6nde gelen yerli ve uluslararas\u0131 markalar\u0131n\u0131 b\u00fcnyesinde bar\u0131nd\u0131ran TURKBESD’in raporuna g\u00f6re, 2025 y\u0131l\u0131nda 6 ana \u00fcr\u00fcn grubunda i\u00e7 sat\u0131\u015flar ge\u00e7en y\u0131la oranla y\u00fczde 3 daralma g\u00f6sterdi.<\/p>\n
Sekt\u00f6r\u00fcn i\u00e7 piyasa sat\u0131\u015flar\u0131 2025 y\u0131l\u0131nda 9,9 milyon adet seviyesinde ger\u00e7ekle\u015firken, ihracat cephesinde alarm zilleri \u00e7ald\u0131. Son y\u0131llard\u0131r devam eden d\u00fc\u015f\u00fc\u015f trendi, 2025’te de s\u00fcrerek ihracat hacmi bir \u00f6nceki y\u0131la g\u00f6re 2,2 milyon adet, yani y\u00fczde 10 oran\u0131nda azald\u0131. \u0130hracattaki bu belirgin gerileme, \u00fcretim rakamlar\u0131na da do\u011frudan yans\u0131yarak 2025 y\u0131l\u0131 toplam \u00fcretim miktarlar\u0131n\u0131n ge\u00e7en y\u0131la k\u0131yasla y\u00fczde 9 oran\u0131nda d\u00fc\u015fmesine neden oldu.<\/p>\n
T\u00fcrkiye beyaz e\u015fya sekt\u00f6r\u00fc, y\u00fczde 7’lik \u00fcretim hacmiyle Avrupa’n\u0131n birincisi ve d\u00fcnyan\u0131n en b\u00fcy\u00fck ikinci \u00fcretim merkezi olma \u00f6zelli\u011fini koruyor. 2025 y\u0131l\u0131nda y\u0131ll\u0131k 29 milyon \u00fcretim adediyle faaliyet g\u00f6steren sekt\u00f6r, \u00fclke ekonomisine 60 bin do\u011frudan ve 600 bin dolayl\u0131 istihdam katk\u0131s\u0131 sa\u011fl\u0131yor.<\/p>\n
T\u00dcRKBESD Ba\u015fkan\u0131 Alper \u015eeng\u00fcl, 2025 y\u0131l\u0131 ihracat hacminin 20,2 milyon adetle 2017 seviyelerine gerilemi\u015f olmas\u0131n\u0131n ciddi bir endi\u015fe kayna\u011f\u0131 oldu\u011funu belirtti. \u015eeng\u00fcl, bu durumun sekt\u00f6r\u00fcn son on y\u0131lda elde etti\u011fi \u00f6nemli kazan\u0131mlar\u0131n kaybedilmesi riski ta\u015f\u0131d\u0131\u011f\u0131na dikkat \u00e7ekti.<\/p>\n
Ba\u015fkan \u015eeng\u00fcl, sekt\u00f6r\u00fcn ihracat ba\u011f\u0131ml\u0131l\u0131\u011f\u0131n\u0131 vurgulayarak, “\u0130hracat, sekt\u00f6r\u00fcm\u00fcz\u00fcn can damar\u0131d\u0131r ve ihracat hacminin on y\u0131l \u00f6nceki seviyelere gerilemesi sanayimiz i\u00e7in b\u00fcy\u00fck bir endi\u015fe kayna\u011f\u0131d\u0131r. Bu durum, rekabet g\u00fcc\u00fcm\u00fcz\u00fc s\u00fcrd\u00fcrebilmek ad\u0131na kritik bir d\u00f6neme\u00e7te oldu\u011fumuzu g\u00f6stermektedir” ifadelerini kulland\u0131. \u00dcretiminin yakla\u015f\u0131k y\u00fczde 70’ini yurt d\u0131\u015f\u0131na satan beyaz e\u015fya sekt\u00f6r\u00fcn\u00fcn, bu kay\u0131plar\u0131n kal\u0131c\u0131la\u015fmas\u0131n\u0131 \u00f6nlemek amac\u0131yla ihracat\u0131 destekleyici politikalara acil ve her zamankinden daha fazla ihtiya\u00e7 duydu\u011funun alt\u0131n\u0131 \u00e7izdi.<\/p>\n
\u015eeng\u00fcl, sekt\u00f6r\u00fcn rekabet g\u00fcc\u00fcn\u00fc zay\u0131flatan ba\u015fl\u0131ca fakt\u00f6rleri s\u0131ralad\u0131. Artan girdi maliyetleri, y\u00fcksek enerji giderleri, zorla\u015fan finansman ko\u015fullar\u0131 ve ticaret politikalar\u0131ndaki belirsizlikler, T\u00fcrk beyaz e\u015fya sekt\u00f6r\u00fcn\u00fc uluslararas\u0131 arenada daha k\u0131r\u0131lgan hale getiriyor. Ayr\u0131ca, Uzak Do\u011fulu rakiplerin d\u0131\u015f pazarlardaki agresif fiyatland\u0131rma ve pazar pay\u0131 art\u0131rma stratejileri de sekt\u00f6r \u00fczerindeki bask\u0131y\u0131 art\u0131r\u0131yor.<\/p>\n
Hammaddeye eri\u015fim ve girdi maliyetlerinin rekabet\u00e7ilik \u00fczerindeki etkisine \u00f6zellikle de\u011finen \u015eeng\u00fcl, “Baz\u0131 \u00fcr\u00fcn gruplar\u0131na y\u00f6nelik ba\u015flat\u0131lan ve \u00f6nlemle sonu\u00e7lanan anti-damping soru\u015fturmalar\u0131 ile devam eden s\u00fcre\u00e7ler, zaten y\u00fcksek olan girdi maliyetlerimizi daha da y\u00fckseltme potansiyeli ta\u015f\u0131yor” dedi. \u015eeng\u00fcl, t\u00fcm bu zorluklar kar\u015f\u0131s\u0131nda sanayi \u00fcretimini, ihracat performans\u0131n\u0131 ve genel rekabet g\u00fcc\u00fcn\u00fc koruyacak dengeli, \u00f6ng\u00f6r\u00fclebilir ve destekleyici politika ad\u0131mlar\u0131n\u0131n hayati \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n
AB’de son zamanlarda tart\u0131\u015f\u0131lan “Made in Europe” d\u00fczenlemesini yak\u0131ndan takip ettiklerini belirten \u015eeng\u00fcl, bu konudaki g\u00f6r\u00fc\u015flerini dile getirdi:<\/p>\n
“E\u011fer ‘Made in Europe’ benzeri bir d\u00fczenleme hayata ge\u00e7irilirse, T\u00fcrkiye’nin mevcut g\u00fc\u00e7l\u00fc ekonomik entegrasyonu, mevzuat uyumu ve iklim hedefleri g\u00f6z \u00f6n\u00fcnde bulundurularak bu s\u00fcrecin d\u0131\u015f\u0131nda b\u0131rak\u0131lmamas\u0131 gerekti\u011fine inan\u0131yoruz.” \u015eeng\u00fcl, ayn\u0131 zamanda AB sanayisiyle olan g\u00fc\u00e7l\u00fc ba\u011flar\u0131n bir di\u011fer \u00f6nemli unsuru olan S\u0131n\u0131rda Karbon D\u00fczenleme Mekanizmas\u0131 (SKDM) uygulamalar\u0131n\u0131n rekabet\u00e7ilik \u00fczerindeki potansiyel olumsuz etkilerine de dikkat \u00e7ekti. “SKDM ve ‘Made in Europe’ gibi yakla\u015f\u0131mlar\u0131n, AB ile derin entegrasyona sahip sanayimiz i\u00e7in rekabet g\u00fcc\u00fc kayb\u0131na yol a\u00e7mamas\u0131 ad\u0131na, T\u00fcrkiye’nin k\u00fcresel tedarik zincirlerindeki kritik konumunun titizlikle de\u011ferlendirilmesi b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r” diye ekledi.<\/p>\n
\u0130hracattaki daralma ve \u00fcretimdeki d\u00fc\u015f\u00fc\u015f\u00fcn uzun vadeli hale gelme riskine vurgu yapan \u015eeng\u00fcl, s\u00f6zlerini gelece\u011fe y\u00f6nelik beklentiler ve \u00f6nerilerle tamamlad\u0131:<\/p>\n
“\u0130\u00e7 pazar\u0131n yeniden canlanmas\u0131 ve s\u00fcrd\u00fcr\u00fclebilir bir hareketlilik kazanmas\u0131 \u015fu an her zamankinden daha b\u00fcy\u00fck bir \u00f6nem ta\u015f\u0131maktad\u0131r. Beyaz e\u015fyan\u0131n g\u00fcn\u00fcm\u00fczdeki temel ihtiya\u00e7 \u00fcr\u00fcnleri aras\u0131ndaki yerini g\u00f6z \u00f6n\u00fcnde bulundurarak, t\u00fcketicilere y\u00f6nelik taksit imkanlar\u0131n\u0131n art\u0131r\u0131lmas\u0131 ve finansmana eri\u015fimi kolayla\u015ft\u0131racak ad\u0131mlar\u0131n at\u0131lmas\u0131, i\u00e7 pazar\u0131n sa\u011fl\u0131kl\u0131 bir \u015fekilde i\u015flemesine \u00f6nemli katk\u0131 sa\u011flayacakt\u0131r.”<\/p>\n
\u015eeng\u00fcl, ihracat ve i\u00e7 pazardaki bu zay\u0131f g\u00f6r\u00fcn\u00fcm\u00fcn, 2026 y\u0131l\u0131 i\u00e7in sekt\u00f6re daha temkinli bir bak\u0131\u015f a\u00e7\u0131s\u0131 getirdi\u011fini belirtti. Bu kritik d\u00f6nemde, \u00fcretim ve ihracat kapasitesinin muhafaza edilmesi, istihdam\u0131n s\u00fcrd\u00fcr\u00fclebilirli\u011fi ve uluslararas\u0131 rekabet g\u00fcc\u00fcn\u00fcn devaml\u0131l\u0131\u011f\u0131 belirleyici olacakt\u0131r. Bu do\u011frultuda, girdi maliyetlerinin dengelenmesi ve d\u0131\u015f pazarlarda rekabeti olumsuz etkileyecek ek y\u00fcklerden ka\u00e7\u0131n\u0131lmas\u0131 hayati bir \u00f6neme sahiptir.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00fcrkiye Beyaz E\u015fya Sanayicileri Derne\u011fi (TURKBESD), 2025 y\u0131l\u0131 sekt\u00f6r sonu\u00e7lar\u0131n\u0131 ve gelece\u011fe y\u00f6nelik de\u011ferlendirmelerini a\u00e7\u0131klad\u0131. Ar\u00e7elik, BSH, Dyson, Electrolux, Haier Europe, Miele, Samsung, Versuni (Philips) ve Vestel gibi sekt\u00f6r\u00fcn \u00f6nde gelen yerli ve uluslararas\u0131 markalar\u0131n\u0131 b\u00fcnyesinde bar\u0131nd\u0131ran TURKBESD’in raporuna g\u00f6re, 2025 y\u0131l\u0131nda 6 ana \u00fcr\u00fcn grubunda i\u00e7 sat\u0131\u015flar ge\u00e7en y\u0131la oranla y\u00fczde 3 daralma g\u00f6sterdi. […]<\/p>\n","protected":false},"author":0,"featured_media":1079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/posts\/1078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/comments?post=1078"}],"version-history":[{"count":1,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/posts\/1078\/revisions"}],"predecessor-version":[{"id":1080,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/posts\/1078\/revisions\/1080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/media\/1079"}],"wp:attachment":[{"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/media?parent=1078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/categories?post=1078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/tags?post=1078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}