T\u00fcrkiye’nin h\u0131zl\u0131 teslimat pazar\u0131nda \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131 ya\u015fand\u0131: Uber, yat\u0131r\u0131m fonu Mubadala’n\u0131n portf\u00f6y\u00fcnde yer alan Getir’in T\u00fcrkiye hizmetlerini sat\u0131n ald\u0131. Habert\u00fcrk’e yap\u0131lan \u00f6zel a\u00e7\u0131klamaya g\u00f6re, bu stratejik anla\u015fma Bitaksi ve Getir Finans’\u0131 kapsamamaktad\u0131r.<\/p>\n
Uber’den gelen a\u00e7\u0131klamada, \u015firketin h\u0131zl\u0131 teslimat sekt\u00f6r\u00fcndeki k\u00fcresel b\u00fcy\u00fcme hedefleri ve T\u00fcrkiye pazar\u0131n\u0131n kendileri i\u00e7in ta\u015f\u0131d\u0131\u011f\u0131 kritik \u00f6nem vurguland\u0131. \u015eirket, T\u00fcrkiye’deki operasyonlar\u0131n\u0131 geni\u015fletme kararl\u0131l\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izdi.<\/p>\n
Yap\u0131lan a\u00e7\u0131klamalara g\u00f6re, Getir kullan\u0131c\u0131lar\u0131 uygulamay\u0131 sorunsuz bir \u015fekilde kullanmaya devam edebilecek ve Trendyol Go’nun geni\u015f restoran a\u011f\u0131na eri\u015fim sa\u011flayabilecekler. Benzer \u015fekilde, Trendyol Go kullan\u0131c\u0131lar\u0131 da kendi uygulamalar\u0131 \u00fczerinden Getir ve GetirB\u00fcy\u00fck hizmetlerine do\u011frudan ula\u015farak entegre bir deneyim ya\u015fayacaklar.<\/p>\n
Uber CEO\u2019su Dara Khosrowshahi, anla\u015fmaya ili\u015fkin yapt\u0131\u011f\u0131 a\u00e7\u0131klamada T\u00fcrkiye pazar\u0131n\u0131n potansiyeline dikkat \u00e7ekti: “B\u00fcy\u00fcyen dijital ekonomisi ve dinamik t\u00fcketici kitlesiyle T\u00fcrkiye, Uber\u2019in uzun vadeli yat\u0131r\u0131m yapma kararl\u0131l\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc\u011f\u00fc stratejik bir pazard\u0131r. Bu iki g\u00fc\u00e7l\u00fc platformu bir araya getirerek; t\u00fcketiciler, kuryeler ve i\u015fletmeler i\u00e7in daha fazla de\u011fer yaratan, canl\u0131 ve rekabet\u00e7i bir ekosistemin b\u00fcy\u00fcmesini desteklemeyi ama\u00e7l\u0131yoruz.”<\/p>\n
Mubadala Investment Company Grup CEO Vekili Waleed Al Mokarrab Al Muhairi, anla\u015fmayla ilgili yapt\u0131\u011f\u0131 de\u011ferlendirmede \u015funlar\u0131 kaydetti: \u201cMubadala, Getir\u2019in T\u00fcrkiye\u2019de \u00f6nc\u00fc ve lider bir yemek ile ultra h\u0131zl\u0131 market teslimat\u0131 platformu olma yolculu\u011funda \u00f6nemli bir destek\u00e7i oldu. Bu i\u015flem; Getir\u2019deki i\u015f modelinin g\u00fcc\u00fcn\u00fcn ve \u00f6zellikle ge\u00e7ti\u011fimiz y\u0131l kaydedilen b\u00fcy\u00fck ilerlemenin bir yans\u0131mas\u0131d\u0131r. Mubadala i\u00e7in son derece cazip bir pazar olan T\u00fcrkiye\u2019de, uzun vadeli yat\u0131r\u0131m f\u0131rsatlar\u0131n\u0131 de\u011ferlendirmeyi s\u00fcrd\u00fcrece\u011fiz.\u201d<\/p>\n
Anla\u015fman\u0131n Getir i\u00e7in kritik bir d\u00f6n\u00fcm noktas\u0131 oldu\u011funu vurgulayan Getir CEO\u2019su Batuhan G\u00fcltakan, “Ekibimizin \u00fclkemizde in\u015fa etti\u011fi g\u00fc\u00e7l\u00fc operasyonel modelin ve yaratt\u0131\u011f\u0131 lider markan\u0131n bir kan\u0131t\u0131 olan bu geli\u015fmeyle gurur duyuyoruz. Getir\u2019in \u00f6nc\u00fc ultra h\u0131zl\u0131 teslimat uzmanl\u0131\u011f\u0131n\u0131 Uber’in k\u00fcresel ekosistemine ta\u015f\u0131yacak olmaktan ve t\u00fcketiciler, kuryeler, restoranlar ve tedarik\u00e7iler i\u00e7in deneyimi geli\u015ftirmeye devam etmekten b\u00fcy\u00fck heyecan duyuyoruz. Mubadala’n\u0131n deste\u011fiyle ba\u015fard\u0131klar\u0131m\u0131zdan gururluyuz ve Uber ailesinin bir par\u00e7as\u0131 olarak b\u00fcy\u00fcme yolculu\u011fumuzun bir sonraki a\u015famas\u0131n\u0131 sab\u0131rs\u0131zl\u0131kla bekliyoruz” \u015feklinde konu\u015ftu.<\/p>\n
Getir, Naz\u0131m Salur taraf\u0131ndan 2015 Haziran’\u0131nda \u0130stanbul\u2019da kuruldu\u011funda, BiTaksi\u2019nin de kurucusu olan Salur’un “zaman satan” inovatif modeliyle market \u00fcr\u00fcnlerini 10 dakikada kap\u0131ya ula\u015ft\u0131rmay\u0131 hedefledi. \u0130lk y\u0131llarda yerel ba\u015far\u0131 elde eden \u015firket, pandemi d\u00f6nemiyle birlikte t\u00fcm teknoloji odakl\u0131 firmalar gibi b\u00fcy\u00fck bir ivme kazand\u0131.<\/p>\n
K\u0131sa s\u00fcrede T\u00fcrkiye\u2019nin en b\u00fcy\u00fck “unicorn” (de\u011feri 1 milyar dolar\u0131 a\u015fan giri\u015fim) \u015firketlerinden biri haline gelen Getir, b\u00fcy\u00fcme d\u00f6nemini pandemide zirveye ta\u015f\u0131d\u0131. 2020 y\u0131l\u0131nda pandemi etkisiyle gelirler y\u00fczde 400’e kadar y\u00fckselirken, h\u0131zl\u0131 teslimat talebi rekor seviyelere ula\u015ft\u0131.<\/p>\n
2021\u2019de bu r\u00fczgar\u0131 arkas\u0131na alarak agresif uluslararas\u0131 geni\u015flemeye giden Getir, Londra, Amsterdam, Berlin, Paris ve ABD gibi \u00f6nemli pazarlara giri\u015f yapt\u0131. Birka\u00e7 turda 1 milyar dolar\u0131n \u00fczerinde yat\u0131r\u0131m toplad\u0131 ve de\u011ferlemesi 7.5 milyar dolara \u00e7\u0131kt\u0131.<\/p>\n
Ancak, sonras\u0131nda k\u00fcresel h\u0131zl\u0131 ticaret sekt\u00f6r\u00fcndeki d\u00fczeltmeler, faiz art\u0131\u015flar\u0131 ve talep d\u00fc\u015f\u00fc\u015f\u00fc gibi fakt\u00f6rler, \u015firketin Avrupa\u2019dan (Almanya, Fransa, \u0130talya vb.) \u00e7ekilmesine ve Gorillas operasyonunu kapatmas\u0131na neden oldu. De\u011ferlemesi 2.5 milyar dolara gerileyen Getir, odak noktas\u0131n\u0131 T\u00fcrkiye\u2019ye kayd\u0131rarak Mubadala\u2019dan ek fonlar ald\u0131 ve yeniden yap\u0131land\u0131.<\/p>\n
\u015eirketin uluslararas\u0131 b\u00fcy\u00fcme hayalleri k\u00fc\u00e7\u00fcl\u00fcrken, Getir’in T\u00fcrkiye operasyonlar\u0131 (yemek, market, \u00e7ar\u015f\u0131, su teslimat\u0131) Uber\u2019e sat\u0131larak yeni bir d\u00f6neme girildi. Bitaksi ve Getir Finans’\u0131n hari\u00e7 tutuldu\u011fu bu anla\u015fma, Getir\u2019in operasyonel g\u00fcc\u00fcn\u00fc Uber\u2019in k\u00fcresel ekosistemine entegre ediyor ve Trendyol Go ile birle\u015ferek T\u00fcrkiye teslimat pazar\u0131nda dev bir oyuncu yaratma potansiyeli ta\u015f\u0131yor.<\/p>\n
2009\u2019da Travis Kalanick ve Garrett Camp taraf\u0131ndan San Francisco\u2019da UberCab ad\u0131yla kurulan Uber, Paris\u2019te taksi bulamama fikrinden yola \u00e7\u0131karak telefonla l\u00fcks ara\u00e7 \u00e7a\u011f\u0131rma vizyonuyla ortaya \u00e7\u0131kt\u0131. 2010\u2019da uygulamas\u0131 yay\u0131na giren \u015firket, 2011\u2019de ad\u0131n\u0131 Uber yaparak ABD geneline yay\u0131ld\u0131.<\/p>\n
T\u00fcrkiye\u2019de 2014\u2019ten bu yana yaln\u0131zca taksi hizmetleriyle aktif olan Uber, 2025\u2019te Trendyol Go\u2019nun \u00e7o\u011funluk hissesini alarak teslimat pazar\u0131na a\u011f\u0131rl\u0131k verdi. Ayn\u0131 y\u0131l \u0130stanbul\u2019da 200 milyon dolarl\u0131k teknoloji merkezi yat\u0131r\u0131m\u0131 a\u00e7\u0131klayan \u015firket, 2026\u2019daki Getir anla\u015fmas\u0131 ile T\u00fcrkiye\u2019deki h\u0131zl\u0131 teslimat (yemek, market, perakende) portf\u00f6y\u00fcn\u00fc tamamen devrald\u0131.<\/p>\n
Trendyol Go\u2019nun da sahibi konumundaki \u015firket, bu giri\u015fimle birlikte T\u00fcrkiye pazar\u0131nda dominant bir konuma y\u00fckseliyor. Uber CEO\u2019su Dara Khosrowshahi\u2019nin a\u00e7\u0131klamas\u0131nda vurgulad\u0131\u011f\u0131 gibi, T\u00fcrkiye, Uber i\u00e7in uzun vadeli stratejik bir pazar ve inovasyon \u00fcss\u00fc haline geliyor. Bu hamle, Uber\u2019in k\u00fcresel b\u00fcy\u00fcme stratejisinde T\u00fcrkiye\u2019yi merkezi bir rolle konumland\u0131r\u0131yor.<\/p>\n
*Haberin g\u00f6rseli Shutterstock taraf\u0131ndan servis edilmi\u015ftir.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00fcrkiye’nin h\u0131zl\u0131 teslimat pazar\u0131nda \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131 ya\u015fand\u0131: Uber, yat\u0131r\u0131m fonu Mubadala’n\u0131n portf\u00f6y\u00fcnde yer alan Getir’in T\u00fcrkiye hizmetlerini sat\u0131n ald\u0131. Habert\u00fcrk’e yap\u0131lan \u00f6zel a\u00e7\u0131klamaya g\u00f6re, bu stratejik anla\u015fma Bitaksi ve Getir Finans’\u0131 kapsamamaktad\u0131r. Uber’den gelen a\u00e7\u0131klamada, \u015firketin h\u0131zl\u0131 teslimat sekt\u00f6r\u00fcndeki k\u00fcresel b\u00fcy\u00fcme hedefleri ve T\u00fcrkiye pazar\u0131n\u0131n kendileri i\u00e7in ta\u015f\u0131d\u0131\u011f\u0131 kritik \u00f6nem vurguland\u0131. \u015eirket, T\u00fcrkiye’deki […]<\/p>\n","protected":false},"author":0,"featured_media":1481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/posts\/1480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/comments?post=1480"}],"version-history":[{"count":1,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/posts\/1480\/revisions"}],"predecessor-version":[{"id":1482,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/posts\/1480\/revisions\/1482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/media\/1481"}],"wp:attachment":[{"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/media?parent=1480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/categories?post=1480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/tags?post=1480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}