T\u00fcrk Dizileriyle K\u00fcresel Tan\u0131t\u0131m ve Turizm Ata\u011f\u0131: Bakan Ersoy’dan Yeni Strateji<\/p>\n
K\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Nuri Ersoy, \u0130stanbul Atat\u00fcrk K\u00fclt\u00fcr Merkezi’nde d\u00fczenledi\u011fi bas\u0131n toplant\u0131s\u0131nda, T\u00fcrk dizilerinin d\u00fcnya \u00e7ap\u0131ndaki ba\u015far\u0131s\u0131n\u0131 T\u00fcrkiye’nin tan\u0131t\u0131m ve turizm stratejisinin merkezine alan yeni vizyonlar\u0131n\u0131 ve at\u0131lacak ad\u0131mlar\u0131 kamuoyuyla payla\u015ft\u0131. Bakan Ersoy, T\u00fcrkiye’nin d\u00fcnyan\u0131n en \u00e7ok dizi ihra\u00e7 eden \u00fclkeleri aras\u0131nda konumland\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n
Yakla\u015f\u0131k 170 \u00fclkede bir milyara yak\u0131n insana ula\u015fan dizi sekt\u00f6r\u00fcn\u00fcn, T\u00fcrkiye’yi sat\u0131\u015f ve ihracat g\u00fcc\u00fc a\u00e7\u0131s\u0131ndan d\u00fcnyan\u0131n en b\u00fcy\u00fck \u00fc\u00e7 televizyon end\u00fcstrisinden biri haline getirdi\u011fini belirten Ersoy, sekt\u00f6r\u00fcn 1 milyar dolar\u0131 a\u015fan ihracat geliriyle tarihi bir e\u015fi\u011fi geride b\u0131rakt\u0131\u011f\u0131n\u0131 ifade etti. T\u00fcrk dizilerinin ayn\u0131 zamanda d\u00fcnyan\u0131n en b\u00fcy\u00fck T\u00fcrk\u00e7e kursu niteli\u011fi ta\u015f\u0131d\u0131\u011f\u0131n\u0131 dile getiren Bakan, “Binlerce kilometre uzaktaki farkl\u0131 k\u00fclt\u00fcrlerden insanlar\u0131n T\u00fcrk\u00e7e kelimeler kullanmas\u0131, T\u00fcrk\u00e7e \u00f6\u011frenmeye \u00e7al\u0131\u015fmas\u0131, \u00e7ocuklar\u0131na T\u00fcrk\u00e7e isimler vermesi, dizilerimizi izleyenlerin \u00fclkemize gelmek istemesi bu sekt\u00f6r\u00fcn ne denli derin ve kal\u0131c\u0131 etkiler olu\u015fturabildi\u011finin g\u00f6stergesidir,” \u015feklinde konu\u015ftu. Ersoy, h\u0131zl\u0131 b\u00fcy\u00fcyen ve k\u00fcresel \u00f6l\u00e7ekte etki alan\u0131n\u0131 geni\u015fleten bu sekt\u00f6r\u00fcn eski kal\u0131plar i\u00e7inde de\u011ferlendirilmesinin do\u011fru olmad\u0131\u011f\u0131n\u0131, “ekran turizmi” kavram\u0131n\u0131n ge\u00e7ici bir trendden \u00f6te, \u00fclkelerin yumu\u015fak g\u00fc\u00e7 unsuru olarak kulland\u0131\u011f\u0131 devasa bir stratejik alana d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6steren k\u00fcresel \u00f6rnekler ve veriler oldu\u011funu kaydetti.<\/p>\n
T\u00fcrkiye’yi 65 milyar 231 milyon dolar turizm geliri ve 64 milyon ziyaret\u00e7i say\u0131s\u0131yla bug\u00fcn gelir miktar\u0131yla d\u00fcnyan\u0131n 7’nci, a\u011f\u0131rlad\u0131\u011f\u0131 ziyaret\u00e7i say\u0131s\u0131yla ise d\u00fcnyan\u0131n 4’\u00fcnc\u00fc b\u00fcy\u00fck turizm \u00fclkesi konumuna getirdiklerini an\u0131msatan Ersoy, bu rakamlar\u0131 her y\u0131l daha da yukar\u0131ya ta\u015f\u0131mak i\u00e7in \u00f6zg\u00fcn ve farkl\u0131 enstr\u00fcmanlar kulland\u0131klar\u0131n\u0131 ifade etti. Bu bak\u0131\u015f a\u00e7\u0131s\u0131yla dizileri yeni nesil tan\u0131t\u0131m vizyonunun lokomotifi yapt\u0131klar\u0131n\u0131 belirten Bakan, T\u00fcrkiye’nin tan\u0131t\u0131m\u0131na katk\u0131 sa\u011flayan, en az \u00fc\u00e7 k\u0131tada ve 10 \u00fclkede yay\u0131nlanan dizilere Sinema Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc ve TGA arac\u0131l\u0131\u011f\u0131yla destek vereceklerini duyurdu. Bu karar\u0131n vakit kaybetmeden, bu y\u0131l itibar\u0131yla uygulamaya ba\u015flayaca\u011f\u0131n\u0131 belirten Ersoy, destekten yararlanmak i\u00e7in belirlenen kriterlerin kar\u015f\u0131lanmas\u0131 gerekti\u011fini vurgulad\u0131. Destek kriterleri aras\u0131nda T\u00fcrkiye’nin tan\u0131t\u0131m\u0131na ve T\u00fcrk\u00e7enin yayg\u0131nla\u015fmas\u0131na sa\u011flanan katk\u0131, dizilerin ihra\u00e7 edildi\u011fi \u00fclkelerin T\u00fcrk turizmindeki hedef \u00fclkeler aras\u0131nda yer al\u0131p almad\u0131\u011f\u0131, ihra\u00e7 edilen \u00fclke say\u0131s\u0131, toplam sat\u0131\u015f tutar\u0131, reyting ve izlenme verileri gibi hususlar yer alacak.<\/p>\n
## T\u00fcrk Dizilerine Yurt D\u0131\u015f\u0131 B\u00f6l\u00fcm Ba\u015f\u0131na 100 Bin Dolara Kadar Destek<\/p>\n
Yeni destek modeline ili\u015fkin ayr\u0131nt\u0131lar\u0131 payla\u015fan Ersoy, T\u00fcrkiye’nin tan\u0131t\u0131m\u0131na katk\u0131 sa\u011flayan ve belirlenen kriterleri kar\u015f\u0131layan dizilerin yurt d\u0131\u015f\u0131nda yay\u0131nlanan her b\u00f6l\u00fcm\u00fc i\u00e7in Bakanl\u0131k ve T\u00fcrkiye Turizm Tan\u0131t\u0131m ve Geli\u015ftirme Ajans\u0131 (TGA) olarak toplamda 100 bin dolar kar\u015f\u0131l\u0131\u011f\u0131 T\u00fcrk liras\u0131na kadar destek verilece\u011fini a\u00e7\u0131klad\u0131. T\u00fcrkiye’de dizilerin ortalama 120 dakika olarak yay\u0131nland\u0131\u011f\u0131n\u0131, ancak yurt d\u0131\u015f\u0131na 40-45 dakikal\u0131k b\u00f6l\u00fcmler halinde ihra\u00e7 edildi\u011fini hat\u0131rlatan Ersoy, destek hesaplamas\u0131nda yurt i\u00e7indeki yay\u0131n s\u00fcresinin esas al\u0131naca\u011f\u0131n\u0131 belirterek, bu \u00e7er\u00e7evede yurt d\u0131\u015f\u0131nda yay\u0131nlanan her bir b\u00f6l\u00fcm i\u00e7in maksimum 33 bin dolar kar\u015f\u0131l\u0131\u011f\u0131 T\u00fcrk liras\u0131 destek anlam\u0131na geldi\u011finin alt\u0131n\u0131 \u00e7izdi. Bakanl\u0131\u011f\u0131n ayr\u0131ca \u00e7ekim mek\u00e2nlar\u0131yla ilgili b\u00fcrokratik s\u00fcre\u00e7lerin h\u0131zland\u0131r\u0131lmas\u0131 ve Bakanl\u0131\u011fa ba\u011fl\u0131 alanlar\u0131n \u00fccretsiz tahsisi gibi kolayl\u0131klar sa\u011flayaca\u011f\u0131n\u0131 belirten Ersoy, sekt\u00f6r\u00fcn daha g\u00fc\u00e7l\u00fc \u00fcretim yapabilmesi i\u00e7in desteklerin geni\u015fletilece\u011fini kaydetti.<\/p>\n
## TGA, Yeni Tan\u0131t\u0131m Modeliyle Devrede: \u00dcr\u00fcn Yerle\u015ftirme ve Destinasyon Tan\u0131t\u0131m\u0131<\/p>\n
Toplant\u0131da Turizm Tan\u0131t\u0131m ve Geli\u015ftirme Ajans\u0131n\u0131n (TGA) \u00fcstlenece\u011fi yeni modele de de\u011finen Ersoy, dizi i\u00e7eriklerine \u00fcr\u00fcn yerle\u015ftirme y\u00f6ntemiyle T\u00fcrkiye’nin tarihi, do\u011fal ve gastronomik de\u011ferlerinin entegre edilmesini hedeflediklerini s\u00f6yledi. Bu kapsamda 30 saniyelik tan\u0131t\u0131m filmleri ve dijital k\u0131sa video i\u00e7eriklerinin sat\u0131n al\u0131nmas\u0131n\u0131n planland\u0131\u011f\u0131n\u0131 belirten Ersoy, sat\u0131n al\u0131nacak yap\u0131mlar\u0131n T\u00fcrkiye’nin turizm markas\u0131n\u0131 g\u00fc\u00e7lendirme \u00f6nceli\u011fiyle de\u011ferlendirilece\u011fini ifade etti. Ersoy, dizi filmlere sunulacak desteklerde T\u00fcrkiye’nin destinasyon \u00e7e\u015fitlili\u011finin ve deneyim zenginli\u011finin uluslararas\u0131 \u00f6l\u00e7ekte daha geni\u015f kitlelere ula\u015ft\u0131r\u0131lmas\u0131n\u0131n da temel kriterler aras\u0131nda yer alaca\u011f\u0131n\u0131 vurgulayarak \u015funlar\u0131 kaydetti: “\u00d6zellikle dijital i\u00e7eriklerde, farkl\u0131 turizm de\u011ferlerini \u00e7e\u015fitli deneyimler \u00fczerinden tan\u0131tan \u00f6zg\u00fcn kurgusal yakla\u015f\u0131m ve anlat\u0131m bekliyoruz. Yine yurt d\u0131\u015f\u0131nda y\u00fcksek izlenme oranlar\u0131na sahip dizilerin bilinirli\u011finden faydalanarak k\u00fcresel ziyaret\u00e7i potansiyeline eri\u015fim sa\u011flamam\u0131za hizmet eden \u00e7al\u0131\u015fmalar\u0131 dikkate alaca\u011f\u0131z. Gerek tan\u0131t\u0131m filmlerinde gerekse dijital k\u0131sa video i\u00e7eriklerinde, ilgili dizilerin ba\u015frol oyuncular\u0131n\u0131n yer almas\u0131 di\u011fer bir kriterimiz. Yurt d\u0131\u015f\u0131na ihra\u00e7 edilen ve Sinema Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc taraf\u0131ndan te\u015fvik alan firmalar bu i\u015f birli\u011fine dahil olabilecek ve TGA’ya ba\u015fvuruda bulunabilecekler. Tan\u0131t\u0131m, fark\u0131ndal\u0131k ve bilinirli\u011fin sa\u011flanmas\u0131… Bunlar olmazsa olmaz\u0131m\u0131z. Gerek Sinema Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fcm\u00fcz\u00fcn gerekse TGA’n\u0131n \u00e7al\u0131\u015fmalar\u0131n\u0131n ortak hedefi; m\u00fcmk\u00fcn olan en geni\u015f kitleye \u00fclkemizin, destinasyonlar\u0131m\u0131z\u0131n ve turizm \u00fcr\u00fcnlerimizin do\u011frudan ve etkin tan\u0131t\u0131m\u0131n\u0131 yapmakt\u0131r.”<\/p>\n
## “Oyuncular\u0131m\u0131z\u0131 Turizm El\u00e7isine D\u00f6n\u00fc\u015ft\u00fcrece\u011fiz”<\/p>\n
Desteklerin, dizi \u00e7ekimlerinin turizm stratejisinde \u00f6ne \u00e7\u0131kan destinasyonlarda yap\u0131lmas\u0131n\u0131 te\u015fvik edece\u011fini ve d\u00fcnyaca tan\u0131nan oyuncular\u0131m\u0131z\u0131 diziler \u00fczerinden birer turizm el\u00e7isine d\u00f6n\u00fc\u015ft\u00fcreceklerini vurgulayan Ersoy, sahillerden tarihi eserlere, gastronomiden sa\u011fl\u0131k, do\u011fa ve k\u0131\u015f turizmine kadar pek \u00e7ok de\u011ferin dizilerde daha g\u00f6r\u00fcn\u00fcr hale getirilece\u011fini s\u00f6yledi. Ersoy, TGA’n\u0131n sat\u0131n alma modeliyle T\u00fcrkiye’nin turizm zenginli\u011finin deneyim odakl\u0131 bir ileti\u015fim diliyle uluslararas\u0131 alanda anlat\u0131laca\u011f\u0131n\u0131 belirtti. “S\u00f6z\u00fcn \u00f6z\u00fc, k\u00fclt\u00fcr\u00fcm\u00fcz\u00fcn ve tarihi miras\u0131m\u0131z\u0131n m\u00fcmk\u00fcn olan b\u00fct\u00fcn unsurlar\u0131yla d\u00fcnyaya sunulmas\u0131n\u0131, anlat\u0131lmas\u0131n\u0131, bilinirliklerinin sa\u011flanmas\u0131n\u0131 \u00f6nemsiyoruz. Att\u0131\u011f\u0131m\u0131z ad\u0131mlar\u0131n sebebi ve hedefi budur,” dedi.<\/p>\n
K\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Nuri Ersoy, benzer bir destek modelinin sinema filmleri i\u00e7in de ba\u015flat\u0131ld\u0131\u011f\u0131n\u0131, \u00fclkemizi yurt d\u0131\u015f\u0131nda tan\u0131tan uluslararas\u0131 A grubu film festivallerinde temsil edilen ve belirlenen kriterlere uyan yap\u0131mlar\u0131n Bakanl\u0131k taraf\u0131ndan desteklenece\u011fini a\u00e7\u0131klad\u0131. Ersoy, bakanl\u0131k olarak kamu diplomasisini \u00f6zellikle k\u00fclt\u00fcrel diplomasi alan\u0131nda etkin \u015fekilde kulland\u0131klar\u0131n\u0131, YTB, T\u0130KA, Yunus Emre Enstit\u00fcs\u00fc ve Vak\u0131flar Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc gibi kurumlar\u0131n yo\u011fun \u00e7al\u0131\u015fmalar y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fc ifade etti. Bakanl\u0131\u011f\u0131n sundu\u011fu desteklerle b\u00fcy\u00fcyen sinema ve dizi sekt\u00f6r\u00fcn\u00fcn de muazzam bir etki alan\u0131na ula\u015ft\u0131\u011f\u0131n\u0131 vurgulad\u0131. Toplant\u0131n\u0131n sonunda dizi ve sinema sekt\u00f6r\u00fcnde eme\u011fi ge\u00e7en t\u00fcm payda\u015flara te\u015fekk\u00fcr eden Ersoy, yeni uygulaman\u0131n T\u00fcrk k\u00fclt\u00fcr\u00fc, turizmi ve sekt\u00f6r i\u00e7in hay\u0131rl\u0131 olmas\u0131n\u0131 temenni etti.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00fcrk Dizileriyle K\u00fcresel Tan\u0131t\u0131m ve Turizm Ata\u011f\u0131: Bakan Ersoy’dan Yeni Strateji K\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Nuri Ersoy, \u0130stanbul Atat\u00fcrk K\u00fclt\u00fcr Merkezi’nde d\u00fczenledi\u011fi bas\u0131n toplant\u0131s\u0131nda, T\u00fcrk dizilerinin d\u00fcnya \u00e7ap\u0131ndaki ba\u015far\u0131s\u0131n\u0131 T\u00fcrkiye’nin tan\u0131t\u0131m ve turizm stratejisinin merkezine alan yeni vizyonlar\u0131n\u0131 ve at\u0131lacak ad\u0131mlar\u0131 kamuoyuyla payla\u015ft\u0131. Bakan Ersoy, T\u00fcrkiye’nin d\u00fcnyan\u0131n en \u00e7ok dizi ihra\u00e7 eden \u00fclkeleri aras\u0131nda […]<\/p>\n","protected":false},"author":0,"featured_media":1759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/posts\/1758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/comments?post=1758"}],"version-history":[{"count":1,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/posts\/1758\/revisions"}],"predecessor-version":[{"id":1760,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/posts\/1758\/revisions\/1760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/media\/1759"}],"wp:attachment":[{"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/media?parent=1758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/categories?post=1758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/tags?post=1758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}