HT Spor’un otomotiv d\u00fcnyas\u0131 ve motor sporlar\u0131n\u0131 bir araya getiren prestijli program\u0131 OtoSpor’da bu hafta, Toyota T\u00fcrkiye CEO’su Ali Haydar Bozkurt \u00f6nemli a\u00e7\u0131klamalarda bulundu.<\/p>\n
Canl\u0131 yay\u0131nda sekt\u00f6r\u00fcn nabz\u0131n\u0131 tutan Ali Haydar Bozkurt, T\u00fcrk otomotiv pazar\u0131n\u0131n 2026 y\u0131l\u0131n\u0131, 2025’e paralel bir hacimle tamamlayaca\u011f\u0131n\u0131 \u00f6ng\u00f6rd\u00fc.<\/p>\n
Bozkurt, mevcut pazar talebini kar\u015f\u0131lamakta zorland\u0131klar\u0131n\u0131 vurgularken, Toyota’n\u0131n T\u00fcrkiye’deki ger\u00e7ek pazar pay\u0131 potansiyelinin y\u00fczde 10 oldu\u011funu belirtti. Ancak ara\u00e7 tedarikinde ya\u015fanan s\u0131k\u0131nt\u0131lar nedeniyle bu potansiyelin tam olarak de\u011ferlendirilemedi\u011fini ifade etti. Bozkurt, “Yeterli ara\u00e7 temin edebilseydik, 2025 y\u0131l\u0131nda 130 bin adetlik sat\u0131\u015f rakam\u0131na ula\u015fabilirdik. Y\u0131la iyi bir ba\u015flang\u0131\u00e7 yapsak da, bu y\u0131l da beklenen ara\u00e7 say\u0131s\u0131na eri\u015femeyece\u011fimiz anla\u015f\u0131l\u0131yor. Mevcut durumda sipari\u015flerimizi ayl\u0131k bazda planl\u0131yoruz ve bu y\u0131lki hedefimiz, ge\u00e7ti\u011fimiz y\u0131lki 90 bin adetlik sat\u0131\u015f seviyesini muhafaza etmek olacak” diye konu\u015ftu.<\/p>\n
Sekt\u00f6rdeki \u015fiddetli rekabet ortam\u0131n\u0131n y\u0131l boyu s\u00fcrecek kampanyalar\u0131 ka\u00e7\u0131n\u0131lmaz k\u0131ld\u0131\u011f\u0131n\u0131 dile getiren Bozkurt, 2026 y\u0131l\u0131 i\u00e7in ta\u015f\u0131t kredi limitlerinde ya da \u00d6TV matrahlar\u0131nda herhangi bir g\u00fcncellenme beklentisi i\u00e7inde olmad\u0131\u011f\u0131n\u0131 da s\u00f6zlerine ekledi.<\/p>\n
Bilindi\u011fi \u00fczere, 2025 y\u0131l\u0131ndan itibaren Avrupa Birli\u011fi ve Serbest Ticaret Anla\u015fmas\u0131 (STA) d\u0131\u015f\u0131ndaki \u00fclkelerden ithal edilen binek otomobiller i\u00e7in ek vergi d\u00fczenlemeleri y\u00fcr\u00fcrl\u00fc\u011fe girmi\u015fti.<\/p>\n
Bu d\u00fczenleme, T\u00fcrkiye ile Serbest Ticaret Anla\u015fmas\u0131 bulunmayan Japonya men\u015feli ara\u00e7lar\u0131n fiyatlar\u0131nda \u00f6nemli bir art\u0131\u015fa neden oldu.<\/p>\n
Toyota’n\u0131n Japonya’dan ithal edilen Land Cruiser Prado, RAV4 modelleri ve \u00f6zellikle Avrupa genelinde en \u00e7ok T\u00fcrkiye’de tercih edilen Corolla Cross modeli, bu ek vergi karar\u0131ndan do\u011frudan etkilendi.<\/p>\n
Ek vergi uygulamas\u0131n\u0131n ard\u0131ndan Corolla Cross modeline y\u00f6nelik \u00f6zel s\u00fcbvansiyonlar ba\u015flatt\u0131klar\u0131n\u0131 belirten Bozkurt, “Corolla Cross i\u00e7in kar marj\u0131m\u0131zdan \u00f6d\u00fcn verdik ve ayn\u0131 zamanda \u00fcreticiden de \u00f6nemli bir destek sa\u011flad\u0131k. Bu ek vergiler sonucunda Corolla Cross sat\u0131\u015f adetlerimiz neredeyse yar\u0131 yar\u0131ya azald\u0131. Bu s\u00fcbvansiyonlar y\u0131l boyunca devam ettirilecek” ifadelerini kulland\u0131.<\/p>\n
Ali Haydar Bozkurt, Japonya’dan ithal edilen Corolla Cross modelinin T\u00fcrkiye’deki Toyota Sakarya fabrikas\u0131nda \u00fcretilmesi y\u00f6n\u00fcnde talepte bulunduklar\u0131n\u0131 da aktard\u0131. Bozkurt, “Ek vergiler olmasayd\u0131, normal \u015fartlarda Corolla Cross’tan y\u0131lda 20 bin adet satard\u0131k. Bu stratejik modelin Sakarya’daki tesisimizde yerli olarak \u00fcretilmesi i\u00e7in yo\u011fun \u00e7aba g\u00f6steriyoruz. Hen\u00fcz somut bir geli\u015fme olmamakla birlikte, yerli \u00fcretimin ba\u015flamas\u0131 halinde y\u0131ll\u0131k sat\u0131\u015f rakam\u0131m\u0131z\u0131n 40 bin adete kadar \u00e7\u0131kabilece\u011fini \u00f6ng\u00f6r\u00fcyoruz” \u015feklinde konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
HT Spor’un otomotiv d\u00fcnyas\u0131 ve motor sporlar\u0131n\u0131 bir araya getiren prestijli program\u0131 OtoSpor’da bu hafta, Toyota T\u00fcrkiye CEO’su Ali Haydar Bozkurt \u00f6nemli a\u00e7\u0131klamalarda bulundu. Canl\u0131 yay\u0131nda sekt\u00f6r\u00fcn nabz\u0131n\u0131 tutan Ali Haydar Bozkurt, T\u00fcrk otomotiv pazar\u0131n\u0131n 2026 y\u0131l\u0131n\u0131, 2025’e paralel bir hacimle tamamlayaca\u011f\u0131n\u0131 \u00f6ng\u00f6rd\u00fc. Bozkurt, mevcut pazar talebini kar\u015f\u0131lamakta zorland\u0131klar\u0131n\u0131 vurgularken, Toyota’n\u0131n T\u00fcrkiye’deki ger\u00e7ek pazar pay\u0131 […]<\/p>\n","protected":false},"author":0,"featured_media":1774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[372,404,255,403,402],"class_list":["post-1773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-haberler","tag-kampanya","tag-otomobil","tag-otospor","tag-toyota"],"_links":{"self":[{"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/posts\/1773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/comments?post=1773"}],"version-history":[{"count":1,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/posts\/1773\/revisions"}],"predecessor-version":[{"id":1775,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/posts\/1773\/revisions\/1775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/media\/1774"}],"wp:attachment":[{"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/media?parent=1773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/categories?post=1773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sunpress4.com\/index.php\/wp-json\/wp\/v2\/tags?post=1773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}